Welcome to Eagle Sports




We are a sports equipment wholesale company that provides a wide range of products to the sporting industry to bricks and mortar retail stores, suppliers to schools and clubs, and online entrepreneurs selling sporting goods on the world wide web. If you fit this description and would like to create an account, follow this link to create an account.

As a wholesale company, we don’t sell direct to the public, but if you have a question about any of our products and where you may be able to purchase them we would be more than happy to help point you in the right direction, just contact us with what you are after and we will get in touch. 




What we do:

We specialize in sports equipment of all types ranging all the way from a long jump tape measure at your local athletics meet right through to the knee pads that save you from scrapping your knees whilst playing Volleyball and everything in between. In all, we cover over 20 different sports categories and have approximately around 3000 product lines on hand at a time. The aim really is to have just about everything covered, making Eagle Sports a one-stop shop for all your sports goods needs.
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What brands do we stock? 

We carry a range of the world’s best brands and their top-of-the-range equipment, catering to those committed athletes amongst us as well as anyone that has an eye for great quality. We also import goods under our own Alliance brand that provides good solid and reliable products at an affordable price point that helps everyone get access to quality sporting equipment. 


Who we are:

Eagle Sports, is now a third-generation family-owned and operated business. The company was founded by John Cox and his father Gordon in Perth, Western Australia in 1984. During the early 2000s, the increase in business demanded a presence on the East Coast of Australia, and Eagle Sports set up a second distribution center in Melbourne. Over the years Melbourne became the company headquarters. Still to this day the company has a strong presence in Perth and in Melbourne which helps us distribute effectively across the entire country.

In 2007, John’s wife Damaris joined the business, bringing with her a penchant for detail that now has her in charge of Eagle Sports’ custom product division.

In 2013 Brett, John’s son, joined the business starting off the third generation of the Cox family in the sporting trade.

With John, Damaris and Brett combined Eagle Sports has over 50 years of experience at the helm. That time and experience have provided John, Damaris, and Brett with a wide range of contacts with international suppliers meaning if you need help with the sourcing of any of your own sports equipment drop us a line and we can let you know what the possibilities are.